Here’s how much each Facebook fan could be worth to you

by Wes Thorp on April 14, 2010

In our neck of the woods, central Michigan, more and more businesses, local officials and governmental units, politicians and churches are moving towards using Facebook Fan Pages.

Then after a period of time of gaining fans and posting pictures and items to their wall and asking for comments, they let them drop.

Can a Facebook Fan Page make a difference?  Check out this blog post from “All Facebook-The Unofficial Facebook Resource-about a study which showed each fan to be worth $3.50 for the subject company. Why so much?  Think of all the eyeballs that can be reached with a little planning.

What’s your experience been with Facebook Fan Pages?  Do you read them?  Do you read any of the items from these pages in your Face Book news feed?

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Federal law and rules about sending e-mail newsletters

by admin on March 7, 2010

Do you send out or are you planning to send out e-mail newsletters.  There are federal rules and regulations for doing this and big penalties for violating them.  Here are links I found on Google providing details about what to do and not to do

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Politicians: Learn this good lesson from Obama

March 7, 2010

First, read this Time magazine essay about how the news cycle has changed for the White House with the web and it’s ability to get info out as it happens.  Contributing to this is cable news channels with their wide-variety of choices. This means that politicians need to be constantly monitoring what’s said about them [...]

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Local business: Look at these stats about Facebook use

March 6, 2010

Here in the heart of Michigan it’s eye-opening to see the number of local businesses, churches, politicians and other groups on Facebook.  They have FB pages, groups and fan pages.  Why?  Check these stats from Steve Rubel on his blog, The Steve Rubel Stream: All at once, businesses large and small are increasingly recognizing that [...]

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Give suggestions to Lansing (MI) Mayor Virg Bernero on his Twitter use

December 2, 2009

Lansing (MI) Mayor Virg Bernero is mulling a run for Michigan governor on the Democratic ticket.  He’s also head of the State’s Capital city which is facing a huge budget deficit that threatens basic city services. He’s using Twitter during a time when communicating with constituents has never been more important.  Politicians can use Twitter [...]

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USEFUL LINK: City of Grand Rapids Official Website/Blog

December 1, 2009

Communication between the government and the governed has never been more important.  Check out this official website of the city of Grand Rapids, MI. It includes a blog and a focus on usability.  What U.S. cities do the best with the web, including blogs and other social media? //

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USEFUL LINK: 10 Ways Facebook Pages Can Help Local Governments Better Serve Their Constituents

December 1, 2009

I’m putting this link here so I don’t forget to read it.  It’s about how Facebook can be used to help local governments better serve their constituents.  It has links to many examples where this is being done.  I’m anxious to read it.  Does anybody have other examples?  The link is from the blog Inside [...]

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USEFUL LINK: Five observations from a web designer after reading “What Would Google Do?”

December 1, 2009

I’ve only scanned this link to a blog post from “Jeff Wong Design” where he shares his notes from a web designer’s point of view after reading “What Would Google Do?” by Jeff Jarvis. At first blush, this seems like good commonsense stuff that’s so easy to ignore and often is. I will read it [...]

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USEFUL INFO: From Michael Hyatt, 10 Mistakes When You Blog

December 1, 2009

I’ve had many friends and acquaintances who have been disappointed with the results of their blogging.  They generally stop posting after they see the number of readers who don’t come to their blog. This post from Michael Hyatt, the CEO of Thomas Nelson Publishers, outlines 10 mistakes that are real easy to make when you [...]

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READ THIS: Twitter changes customer service to real time, like right now

July 7, 2009

You may have heard one too many stories about Twitter and how it’s changing the world. This is another and it’s about how Virgin America Airlines reacted to a mom anxious about her young traveling kids waiting on the tarmac, according to MSNBC. They were stranded for a lengthy period of time with no takeoff [...]

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