If you’re a business person, a politician, a pastor, a neighborhood activist, part of an interest group, a political party leader, then you need to know about the Cluetrain Manifesto.
Without getting into all its background, 
it’s a document put together more than a decade ago by the big thinkers at that time who could see the changes taking place in the way consumers process information. These thinkers could also see that the Internet was moving these changes a head at break neck speed.
Just about anybody over 30 years-old knows the old way of communicating with consumers. Keep in mind that these are consumers for any kind of message, all the way from business, to politicians, to the church.
Go to the 95 Theses of the Cluetrain Manifesto and read the first few points. Number one says that the marketplace is now a conversation. People don’t want one way messages. They want to be able to respond, ask questions, express concerns and share their point of view.
Don’t miss that point: The marketplace is a conversation.
This is so important that I have a link to the Cluetrain Manifesto in the right margin under the category heading, Resources.
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