More on coping with marketplace changes wrought by the Internet

by Wes Thorp on December 4, 2008

Yesterday, I posted about the Cluetrain Manifesto, a document put together by early web thinkers about how the Internet will be changing the marketplace. It would be easy to scan this and yawn.

But, regardless of your position, a pastor, teacher, city council member, construction company owner, mortgage broker or anybody else with a message, you need to spend some time with this document.

You need to sort out how this applies to you and your endeavors.

A quote from the Cluetrain Manifesto:

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.

Does this apply to you?  You better be sure about your answer.

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