More on coping with marketplace changes wrought by the Internet
Yesterday, I posted about the Cluetrain Manifesto, a document put together by early web thinkers about how the Internet will be changing the marketplace. It would be easy to scan this and yawn.
But, regardless of your position, a pastor, teacher, city council member, construction company owner, mortgage broker or anybody else with a message, you need to spend some time with this document.
You need to sort out how this applies to you and your endeavors.
A quote from the Cluetrain Manifesto:
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
Does this apply to you? You better be sure about your answer.
