I’ve spent a chunk of my life in the production and distribution of press releases. My efforts centered on helping legislative officeholders, candidates and various interest groups. These were always done on paper and distributed in–person, mail and later on email and fax.
Lots of people are still doing it way and the question has to be asked about its effectiveness.
The new method is PRWeb where the news released is distributed and made available on the web.
I was reminded of this when I got an email notice this morning of a press release from Detroit lawyer Ed Cohn about a case in the state of Washington where the governor allowed a symbol of atheism to be included with a manger scene. Attorney Cohn, the press release, makes his argument for excluding the offending symbol.
How effective is this method? I, personally, haven’t had any personal experience with it. I hope to.
Anybody with examples of how effective it is?