Here in my part of the country most business people have barely heard of Twitter and fewer understand it.
That’s why this post from Blog of Mr. Tweet is interesting and potentially valuable for an adventuresome business owner willing to try something new. It’s about a coffeeshop in Houston, Texas that started using Twitter to accept take-out orders and then followed up with a gathering for its Twitter followers.
This is worth reading if you’re trying to weave a group of people together with your enterprise and its mission.