For those who miss the days when newspapers actually had news, Steve Rubel sees some positive signs of their return, but not in their historical dead tree variety.
Rubel is a veteran tracker of new media trends and he says in this post there are plenty of examples of newspapers reinventing themselves.
He points to Pete Abraham of the Journal News in Westchester County, New York, who covers the New York Yankees who are in spring training right now. He writes for the dead tree edition, but what’s exciting is his blog and its many posts during the day, iPhone pictures shared as they are taken, podcasts from spring training and comments from readers.
Think about how local papers can use this for all sorts of beats. Statehouse, city hall, you name it. It could be news as it happens on multi-platforms.
I maybe feel a little more hopeful about our local paper–the Lansing (MI) as I get ready to get it from the front porch.
