BLOGGING WITH WES

Mid-Michigan businesses have been slow to adopt blogging as part of their communication strategy.

The latest to make the move that I’ve seen is Paramount Coffee, a local roaster which sells their own brand and others around the country.  We’ve bought Paramount ground coffee from the local Sam’s Club for several years.

By-the-way, my wife and I toured their operation this past Saturday when Lansing celebrated Be A Tourist in Your Home Town.  I really enjoyed learning about their business and its footprint around the country.

I invite you to check out their blog and feel free to leave comments about how they can make it stronger and more interactive.

I’ve talked to all kinds of business people, with small and medium sized operations, about business blogging. Real estate types seem to get it, but others are real slow to think seriously about it.

This set of slides from Debbie Weil, an early and major proponent of business blogging, helps explain this hesitancy from businesses to adopt blogging as a communications tool.