Lansing (MI) Mayor Virg Bernero is mulling a run for Michigan governor on the Democratic ticket. He’s also head of the State’s Capital city which is facing a huge budget deficit that threatens basic city services.
He’s using Twitter during a time when communicating with constituents has never been more important. Politicians can use Twitter as a means to purvey fluff or they can use it to seriously communicate what they are doing and who they are.
How would you rate Bernero’s Twitter use and what suggestions would you give him. I welcome your comments and I’ll be sure to see they are passed on to the mayor.
Mid-Michigan businesses have been slow to adopt blogging as part of their communication strategy.
The latest to make the move that I’ve seen is Paramount Coffee, a local roaster which sells their own brand and others around the country. We’ve bought Paramount ground coffee from the local Sam’s Club for several years.
By-the-way, my wife and I toured their operation this past Saturday when Lansing celebrated Be A Tourist in Your Home Town. I really enjoyed learning about their business and its footprint around the country.
I invite you to check out their blog and feel free to leave comments about how they can make it stronger and more interactive.
How can a blog be useful to a preaching pastor?
Pastor Noel Heikkinnen of Riverview Church in the Lansing (MI) area is using his blog to start a sermon series this weekend on prayer. He posted a series of questions for his flock on their prayer lives and their attitude about prayer.
Check out the response. It speaks for itself. Blogs can be a real useful tool for pastors. This is a good example. However, I’m sure it took Pastor Noel some time to build up his blog readership. I think I’ll watch his sermon . . . online, of course.
